Marketing analytics is where SunCity got started. Our team of analytics experts can help you regardless of where in the process you are. From setting up your google analytics account to using data from marketing platforms such as Marketo, SunCity has the expertise to understand your marketing data in order to optimize your email campaigns, adwords, SEO, website design and structure, or product offerings.

Our services encompass a wide range of activities and we have named a few below. If you don’t see what you need outlined just drop us a line and one of our experts will be happy to jump on the phone and design an analytics package that fits your needs. After all, every business is different and at SunCity your success is how we measure ours.

Lets build a better yardstick and measure what matters.

“What gets measured, gets managed”

-Peter Drucker

Get me started on Marketing Analytics

Analytics Services

KPI Development

SunCity will work with your team to develop key performance indicators (KPIs) that effectively measure activity that drives growth, sales, or lead generation depending on your needs and the analysis desired.

Dashboard Creation

Once a set of KPIs is developed we can begin the work of organizing them into real-time dashboards that give you information at-a-glance. Each dashboard is designed with the end user in mind and specific adjustments are made so that the appropriate information gets to the right people.

Reports & Analysis

While dashboards provide information at-a-glance it is often necessary to take a deeper look at specific data. With reports and analysis SunCity can provide these deep dives on a regular cadence. This will allow comparisons that help us tweak KPIs so that only the relevant, useful information is captured. Continual optimization is the overarching goal.

Customer Analytics

All the marketing in the world won’t help your business if current customers are leaving. Through interviews, user behavior and trend analysis SunCity helps your business understand what current customers enjoy, are frustrated with or desire from your product or service.

Social Media Analytics

Data on your social media presence is crucial in understanding your customers. SunCity will use social media to identify trends in your followers so you can effectivley use them for your own marketing campaign design.

Conversion Tracking & Optimization

Getting traffic to your website is important. Getting paying customers to your website is the goal. By measuring behaviors within your website and cross referencing them with the traffic source SunCity demonstrates what sources actually drive sales so you can focus your efforts on them.

Demographics & Psychographics

SunCity uses social media and web traffic data to form a rich data backed demographic and psychographic profile that tells you who your customers or potential customers are, what they read, what they do for leisure, their income level, age and career among other things. This insight is helpful in creating future marketing campaigns, understanding your brand persona and ultimately creating useful innovative products.

Analytics Consulting

SunCity can provide consulting services in order to provide the extra boost to your in house analytics. From KPI adjustment to campaign analytics strategy we have the tools to help you build a better yardstick.