1. A means of solving a problem or dealing with a difficult situation.

solution: (noun)

Creating an effective solution means you understand...

Understand the market,

...and the battlefield.

Understand Your Competition,

But most of all,

And Purchase Patterns.

Intent

Goals

Age

Income

Behaviors,

Understand your customers.

Solutions that deliver results.

SunCity Advising

SEO

SunCity marketing solutions are just that, solutions. We focus on making sure that your business gets results, and our holistic approach ensures that we don’t check boxes. We deliver value.

Our marketing solutions reach your ideal customer and optimize your marketing efforts through an iterative process, because the marketing game has changed, no longer is a campaign about building content targeted at the general public. Everything must be personalized to meet the needs of targeted segments and  specific personas within those segments. In order to keep pace businesses today need a comprehensive marketing strategy replete with specific customer profiles and specialized content. This all has to be aligned in order to preserve and create a unique brand identity that can then be customized and repackaged for use across multiple channels.

Marketing Solutions

  • Web Analytics

    Our team includes Google Analytics Certified professionals that will analyze your web traffic, search engine, social media, and other marketing data to help you make informed decisions.

  • Content Generation

    SunCity creates unique blog, press release, social media and other content optimized to ensure you maintain a strong brand presence among your target customers.

  • Website Development

    SunCity can develop a website from scratch or just overhaul an existing site using cutting edge tools. Add in advanced functions and always stay current with a modular expansion approach.

  • Email Campaigns

    SunCity will compose, design and edit your emails and newsletters so they are optimized for engagement and conversion.

  • Digital Advertising

    We design and implement pay-per-click, re-targeting and social ad campaigns to generate leads. While continuously monitoring performance to increase conversion rates.

  • Social Media Marketing

    We create, link and manage your social media profiles to generate a consistent presence and message.

  • Marketing Automation

    SunCity uses cutting edge technology to automate tools for your marketing which saves you time and money.

  • Market Research

    SunCity will perform market research to help you better understand your customers by using multiple sources ranging from business databases to customer interviews.

  • Search Engine Optimization

    SunCity uses the latest tools and guidelines in order to be sure your website can be found easily by google, bing, and other search engines.

  • Search Intent Optimization

    To maximize marketing dollars SunCity determines which keywords to use based on what a searchers intent is when that term is searched.

Turnkey Marketing Solutions

Market Research

Our research solution is for companies who are launching a new product or service or expanding an existing offering and need to determine product-market-fit. We determine the market size and potential as well as identify trends within the industry and segments. This is used to make realistic projections about the potential for the new product. In addition, we conduct focus groups, surveys and one-on-one interviews to uncover hidden opportunities and determine the true market need. This research ensures that the new product has the features and benefits the market wants and will pay for.

  • Market Research

  • Focus Groups & Interviews

  • Surveys

  • Feature Prioritization

  • Specification Definition

Marketing Strategy

Our turnkey marketing strategy solution helps companies determine a plan of action to meet their marketing goals. Based on market research and a product-market-fit analysis SunCity will develop a set of documents including standard operating procedures and best practices guides for the marketing team. In addition, our team of subject matter experts provides on-site training to key employees ensuring that you have the knowledge and tools to execute the strategies effectively. Topics covered will ensure that the team can deliver fully formed and thought out tactics that align to an organizational strategy and increase brand value.

  • Website Content Development

  • Blog and Press Release Tactics

  • Social Media Posting Strategy

  • Customer Experience Optimization

  • Digital Advertising Optimization

Marketing Implementation

SunCity can perform many of the roles of an in-house marketing depratment for our customers includig fractional CMO services. Our team of experienced marketers can develop strategies with you that reflect your organizational vision and goals, create marketing campaigns, and optimize for maximum ROI. By leveraging our expertise in digital marketing we help customers achieve better results than many in house marketing teams and forge long-term relationships to take your company to the next level. We customize packages to deliver exactly the right solutions for your company.

  • Content Creation

  • Website development and Maintenance

  • Digital Advertising Campaigns

  • Social Media Posting and Management

  • Blog and Press Writing

A New Way to Optimize

i2i is the SunCity approach to iterative strategic optimization. We begin by defining your strategic goals. Then, we develop intitial KPIs (Key Performance Indicators) to measure our progress and start our process:

  1. Inputs
  2. Information
  3. Insights
  4. Implementation